International Market and Business Forecasting
Awarded by
eVersity Online Campus — https://edu.eversityonlinecampus.com
What this credential certifies
This subject describes the skills and knowledge required to gather intelligence about an international target market to inform business development. It applies to a sound theoretical knowledge base in international business management and supervisory skills to ensure business activities are conducted effectively.
Awarded on completion of the subject requirements, validated by eVersity Online Campus. PERFORMANCE EVIDENCE — the participant demonstrated the ability to: Analyse information from diverse sources, including market research reports, industry publications, economic indicators, and consumer trends. Through the application of forecasting techniques, such as trend analysis, regression modelling, and scenario planning, they can identify emerging market trends and business needs on a global scale. Identify opportunities for performance improvement within the international market landscape. This involves conducting thorough assessments of market dynamics, competitor strategies, and customer preferences to pinpoint areas where the organisation can enhance its competitive position, optimise resource allocation, and drive growth. Evaluate commercial services that provide market intelligence and access to relevant market data and insights. KNOWLEDGE EVIDENCE — the participant was able to: Provide insightful examples of how cultural, historical, political, and economic factors, as well as significant international events, can influence international business activity within their industry. Demonstrate an understanding of forecasting techniques and methodologies applicable to international business contexts. Outline various forecasting approaches, such as trend analysis, regression modelling, time series analysis, and qualitative forecasting methods. Demonstrate the ability to identify and outline both internal and external sources of information relevant to forecasting international market and business needs. Internal sources may include proprietary data, sales reports, customer feedback, and operational metrics. Non-accredited. This subject is aligned to Australian units of competency; the credential records completion of the subject and is not an Australian statutory training qualification.